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In Your Home

Name: In Your Home — NHC
Uploaded: 2026-01-01
Duration: 1 min
Description: عش أجمل لحظاتك في بيتك — live your most beautiful moments in your home. A triptych of sixteen-second films about the biggest purchase of a family's life, told at the size of a small one.

NHC — Campaign — 3 films
GENERATED 2026 · 3
Riyadh

عش أجمل لحظاتك في بيتك — live your most beautiful moments in your home. A triptych of sixteen-second films about the biggest purchase of a family's life, told at the size of a small one.

DIRECTIONKYA Studio

EDIT · GRADEKYA Studio

ARABIC TYPOGRAPHYKYA Studio

THE CONSTRAINT

Sixteen seconds per film, Arabic supers, a national housing brand — and no drone shots. The campaign had to sell the biggest purchase of a family's life at counter height.

THE VERSION THAT DIED

The aerials. Every housing campaign reaches for them; nobody has ever bought a home because of one. They were generated, considered, and killed on taste.

WHAT SURVIVED

A father and son making bread in late light. The floor plan appears once, as a drawing — the way you actually meet your future home.

THE CAMPAIGN — 3 FILMS

FILM I — THE BREAD

FILM II — THE PAINTING

FILM III — THE BLOCKS

The cutting room.

Frames that made the cut — and the record of the ones that didn’t.

In Your Home — FILM I — THE KITCHEN, PRACTICAL LIGHT — FILM I — THE KITCHEN, PRACTICAL LIGHT

In Your Home — FILM II — DAYLIGHT, CHILD AT PLAY — FILM II — DAYLIGHT, CHILD AT PLAY

In Your Home — FILM III — NIGHT, BLOCKS ON THE RUG — FILM III — NIGHT, BLOCKS ON THE RUG

In Your Home — THE PLAN — A DRAWING, NOT A RENDER — THE PLAN — A DRAWING, NOT A RENDER

In Your Home — THE MODEL — NIGHT, INTERIOR LIT — THE MODEL — NIGHT, INTERIOR LIT

In Your Home — THE MODEL — DAY, WALLS CUT AWAY — THE MODEL — DAY, WALLS CUT AWAY