JuJu — Jazan
A city's new waterfront, walked end to end by a child who has never seen it — because nobody had. The corniche did not exist yet on the day this film was delivered.
Sell a waterfront that had not been built to the people who would live beside it — with a public-sector approval chain and a delivery date fixed to the announcement.
The first route was a fly-through: drone language, empty plazas, statistics on screen. It tested as a property advert. A place is not its square metreage; it is who is in it.
A child, a friend, and a handful of jasmine. The numbers still land — the ministry needed them — but they arrive over someone's shoulder rather than over an empty park.
Brief to delivered master in nine working days, including two rounds of ministry notes.
The cutting room.
The ministry lockup rides the top-right corner of every delivered frame, so these are cropped to scope. Ask us for the clean master.
