Next Level
Forty seconds of a club nobody has played in yet: the blue court, the glass, the crowd at the bar, and one player good enough to make you want a membership.
Launch a club that does not open until next season, with no court to shoot, no members to cast and a media plan already booked.
The original idea was a founder film — the story of the build. It was honest and it was slow, and nobody buys a membership because of a planning application.
One player, one long rally, and the club treated as a place you are already late for. The build story moved to the website, where the people who care about it will find it.
Concept to delivered cut in six working days; three cutdowns from the same master.
The cutting room.
Every frame here is generated. There was no court to shoot, and no season to wait for.
